What is Vertica?
The HP Vertica Analytics Platform enables organizations to manage and analyze massive volumes of data quickly and reliably with no limits or business compromises that typically accompany traditional enterprise data warehouses. You can also accelerate business value from a vastly expanded variety of data by exploring and analyzing of all forms of data, including “dark data. And with expanded deployment options, you get the flexibility to deploy analytics where it’s needed – on industry-standard hardware, virtual machines, or in the cloud.
Benefits and Insights
Why use Vertica?
Key differentiators & advantages of Vertica
- Perform analytics for utilities and energy to pursue smart meter initiatives, educating customers on consumption rates and how to ultimately lower energy costs, and telecommunications companies to provide personalized billing service as required by law in some countries.
- Preserve hardware and system resources for analysts, report writers, and data scientists, who can now manage the mixed workloads with dynamic resource management, achieving an overall lower total cost of ownership.
- Predict and prevent customer churn through rich social media sentiment analysis, identifying customers who are dissatisfied and proactively offer specialized promotions on a 1:1 basis.
- Deliver personalized marketing with geo-precise target advertisements by combining big data with location data. Now, retailers can target the most relevant customers by combining location with brand affinities, consumer passion points, and dynamic mobile behavior.
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