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Benefits and Insights

Why use HP Vertica?

Key differentiators & advantages of HP Vertica

  • Perform analytics for utilities and energy to pursue smart meter initiatives, educating customers on consumption rates and how to ultimately lower energy costs, and telecommunications companies to provide personalized billing service as required by law in some countries.

  • Preserve hardware and system resources for analysts, report writers, and data scientists, who can now manage the mixed workloads with dynamic resource management, achieving an overall lower total cost of ownership.

  • Predict and prevent customer churn through rich social media sentiment analysis, identifying customers who are dissatisfied and proactively offer specialized promotions on a 1:1 basis.

  • Deliver personalized marketing with geo-precise target advertisements by combining big data with location data. Now, retailers can target the most relevant customers by combining location with brand affinities, consumer passion points, and dynamic mobile behavior.
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