“Customer retention is the new growth,” according to Adobe CEO Shantanu Narayen. If you want to survive the 21st-century business battlefield, you need to emphasize keeping your current customers. And the heart of accomplishing customer retention is CRM software.
In today’s fiercely competitive landscape, your current customers are the serum shots (a la Marvel) that take your company to superhero level. Without them, your business is nothing more than a scrawny Steve Rogers (pre-Captain America) getting bullied.