Michael Shearer

Michael Shearer

Michael Shearer is a veteran marketing technologist and Director of Marketing Operations for SelectHub. Michael has consulted on and delivered implementation and analysis work on hundreds of digital marketing projects for more than 75 businesses in both B2B and B2C markets. Aside from optimizing MarTech, he is very busy raising his five children.

The CRM Marketing Automation Combo

If you didn’t know by now, CRM and Marketing Automation are an incredible combination – when integrated and managed properly. Marketing and sales teams can do more (e.g. increase leads, close business) and do it more effectively. These technologies joined together help organizations cut costs while also increasing revenue.

Michael ShearerThe CRM Marketing Automation Combo
Read More

The Benefits of Marketing Automation

Marketing automation is an amazing technology that keeps getting better. You can trust me on that – I’ve deployed nearly two dozen marketing automation installs over the past 4 years, as well as having worked directly within a marketing automation company. Now I run marketing automation and operations here at SelectHub. Using marketing automation software helps sales and marketing teams function more effectively and there are a number of ways this happens. 

Michael ShearerThe Benefits of Marketing Automation
Read More