Michael Shearer

Michael Shearer

Michael Shearer is a veteran marketing technologist and Director of Marketing Operations for SelectHub. Michael has consulted on and delivered implementation and analysis work on hundreds of digital marketing projects for more than 75 businesses in both B2B and B2C markets. Aside from optimizing MarTech, he is very busy raising his five children.

Finding the best Work Order Management Software

Work order management software is a specific kind of enterprise software product that helps to create and manage work orders, usually, work orders for maintenance. The category of work order management software is often folded into another category called Computerized Maintenance Management Software or CMMS. However, the work order management software component focuses on systems that support preventative maintenance, as well as asset maintenance and management processes.

Michael ShearerFinding the best Work Order Management Software
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7 Critical Functions of ERP Financial Management Software Modules

Financial management software does a lot for businesses. Many of these platforms function as an overall, comprehensive set of resources for figuring out enterprise finances on both a short-term and long-term basis. But there are also specific key things that businesses want out of these software tools.

Michael Shearer7 Critical Functions of ERP Financial Management Software Modules
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Do All Businesses Need Dashboard Software?

In today’s high-tech world, where vendors offer many different kinds of enterprise software to companies, dashboard software is important. It’s something that’s very much in demand in specific types of ERP, such as customer relationship management, financial management, and marketing.

Michael ShearerDo All Businesses Need Dashboard Software?
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Pros and Cons of Open Source ERP Software

With ERP software, as with any kind of software product, there are big questions about how to source software platforms, and how to compare vendor options and other choices.

One evident competition is between specifically licensed ERP products and the collection of options known as ‘open source’ ERP software — ERP platforms that are not built for profit by a particular firm, but maintained with open source licensing, often by communities of users.

Michael ShearerPros and Cons of Open Source ERP Software
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54 Expert Software Selection Tips to Pick the Best-Fit Software (and Impress Your Colleagues)

So, you’re buying business software?

Congrats! Welcome to the world of defining hundreds (if not thousands) of software requirements, interacting with a dozen or more people needing a say in your selection, a sea of regulatory and financial concerns, a dumbfounding array of software review/evaluation sites, very persistent vendor representatives and more.

A walk in the park, right?

Sadly, it’s not – especially if you want to select the right software the first time. And if you’re replacing a software, you definitely want to get it right this time.

Michael Shearer54 Expert Software Selection Tips to Pick the Best-Fit Software (and Impress Your Colleagues)
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10 Up and Coming Marketing Automation Tools

Marketing automation is an important concept in today’s business world. These types of software tools help companies to market more effectively, and make marketing tasks less labor-intensive. They add business intelligence to one of the most important areas of business — advertising and customer outreach.

Michael Shearer10 Up and Coming Marketing Automation Tools
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Technology Selection is Social

We all know that selecting a new technology for your organization (usually) requires multiple people (aka decision makers) involvement – that point has been made ad nauseam by sales and marketing literature (the age of “account-based marketing”).

Michael ShearerTechnology Selection is Social
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Comparing Marketo vs. Pardot for Marketing Automation

Marketing automation does important things for companies. It helps to increase the efficiency of marketing, and makes things flow more smoothly. It eliminates redundancy in repetitive marketing tasks. These types of software solutions promote better big-picture campaigns, and more agile management of elements like lead generation, digital outreach and multichannel advertising.

Michael ShearerComparing Marketo vs. Pardot for Marketing Automation
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