Michael Shearer

Michael Shearer

Michael Shearer is a veteran marketing technologist and Director of Marketing Operations for SelectHub. Michael has consulted on and delivered implementation and analysis work on hundreds of digital marketing projects for more than 75 businesses in both B2B and B2C markets. Aside from optimizing MarTech, he is very busy raising his five children.

Zenefits vs. Gusto

Zenefits and Gusto are two popular HR software choices that small to midsized businesses can utilize through the cloud. These handy comprehensive automating solutions are both examples of HR software products that handle payroll, benefits, compliance and more from a central accessible platform supported by the vendor.

Michael ShearerZenefits vs. Gusto
Read More

Tableau vs. Microstrategy

Want to compare Tableau vs. Microstrategy to see which is the better BI software for you? Both Tableau and Microstrategy have been actively useful in the BI space for a while, and have attracted their own proponents, while generating quite a lot of analytical debate. There is a consensus that each of these platforms has its own strengths and potential drawbacks, and that each can be useful in its own capacity.

Michael ShearerTableau vs. Microstrategy
Read More

54 Expert Software Selection Tips to Pick the Best-Fit Software (and Impress Your Colleagues)

So, you’re buying business software?

Congrats! Welcome to the world of defining hundreds (if not thousands) of software requirements, interacting with a dozen or more people needing a say in your selection, a sea of regulatory and financial concerns, a dumbfounding array of software review/evaluation sites, very persistent vendor representatives and more.

A walk in the park, right?

Sadly, it’s not – especially if you want to select the right software the first time. And if you’re replacing a software, you definitely want to get it right this time.

Michael Shearer54 Expert Software Selection Tips to Pick the Best-Fit Software (and Impress Your Colleagues)
Read More

10 Up and Coming Marketing Automation Tools

Marketing automation is an important concept in today’s business world. These types of software tools help companies to market more effectively, and make marketing tasks less labor-intensive. They add business intelligence to one of the most important areas of business — advertising and customer outreach.

Michael Shearer10 Up and Coming Marketing Automation Tools
Read More

Technology Selection is Social

We all know that selecting a new technology for your organization (usually) requires multiple people (aka decision makers) involvement – that point has been made ad nauseam by sales and marketing literature (the age of “account-based marketing”).

Michael ShearerTechnology Selection is Social
Read More

Comparing Marketo vs. Pardot for Marketing Automation

Marketing automation does important things for companies. It helps to increase the efficiency of marketing, and makes things flow more smoothly. It eliminates redundancy in repetitive marketing tasks. These types of software solutions promote better big-picture campaigns, and more agile management of elements like lead generation, digital outreach and multichannel advertising.

Michael ShearerComparing Marketo vs. Pardot for Marketing Automation
Read More