Michael Shearer

Michael Shearer

Michael Shearer is a veteran marketing technologist and Director of Marketing Operations for SelectHub. Michael has consulted on and delivered implementation and analysis work on hundreds of digital marketing projects for more than 75 businesses in both B2B and B2C markets. Aside from optimizing MarTech, he is very busy raising his five children.

52 Expert Software Selection Tips to Pick the Best-Fit Software (and Impress Your Colleagues)

So, you’re buying business software?

Congrats! Welcome to the world of defining hundreds (if not thousands) of software requirements, interacting with a dozen or more people needing a say in your selection, a sea of regulatory and financial concerns, a dumbfounding array of software review/evaluation sites, very persistent vendor representatives and more.

A walk in the park, right?

Sadly, it’s not – especially if you want to select the right software the first time. And if you’re replacing software, you definitely want to get it right this time.

Michael Shearer52 Expert Software Selection Tips to Pick the Best-Fit Software (and Impress Your Colleagues)
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10 Up and Coming Marketing Automation Tools

Marketing automation is an important concept in today’s business world. These types of software tools help companies to market more effectively, and make marketing tasks less labor-intensive. They add business intelligence to one of the most important areas of business — advertising and customer outreach.

Michael Shearer10 Up and Coming Marketing Automation Tools
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Technology Selection is Social

We all know that selecting a new technology for your organization (usually) requires multiple people (aka decision makers) involvement – that point has been made ad nauseam by sales and marketing literature (the age of “account-based marketing”).

Michael ShearerTechnology Selection is Social
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Comparing Marketo vs. Pardot for Marketing Automation

Marketing automation does important things for companies. It helps to increase the efficiency of marketing, and makes things flow more smoothly. It eliminates redundancy in repetitive marketing tasks. These types of software solutions promote better big-picture campaigns, and more agile management of elements like lead generation, digital outreach and multichannel advertising.

Michael ShearerComparing Marketo vs. Pardot for Marketing Automation
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The Insider’s Guide to Marketing Automation Platforms

Over the past decade, I’ve implemented and managed nearly a dozen different marketing automation platforms including multiple Pardot, InfusionSoft, Net-Results, HubSpot, Act-On and other smaller, lesser known marketing automation platforms. Not only did I implement all of these, I spent sometime inside the lines at a marketing automation company as well as a few years side-by-side with marketing automation vendors in a B2B agency. Let’s just say I’m intimately familiar with marketing automation.

Michael ShearerThe Insider’s Guide to Marketing Automation Platforms
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What Does the Marketing Automation Landscape Look Like?

Customers come to your business through multitude of channels. Tracking individual behaviors and engagement on each of these channels poses an enormous challenge, which is why the majority of companies are turning to marketing automation software to collect, interpret and respond to consumer data in a way that encourages consistent movement through the sales funnel.

Michael ShearerWhat Does the Marketing Automation Landscape Look Like?
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The Difference Between Enterprise Marketing Automation and Marketing Automation for Small Businesses

Marketing is the lifeblood of any business, and tons of resources are dedicated to carrying out this function. Many of the tasks in marketing are repetitive and predictable regardless of the size of the business operations. These tasks may include basic functions such as scheduling email messages and social media posts, organizing the contacts directory and managing content. A feedback system and the ability to track customers’ activities as they move through the marketing funnel are some of the functions that have been automated to generate data that can be analyzed to measure the impact of marketing strategies.

Michael ShearerThe Difference Between Enterprise Marketing Automation and Marketing Automation for Small Businesses
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The Problems with Marketing Automation

If you are a marketer, you’ve likely heard of, or been assigned the task to research marketing automation. For marketing and sales departments, it’s been branded as a game changing technology to help win more business, keep costs down, track ROI and other wondrous ideals.

Michael ShearerThe Problems with Marketing Automation
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