Louis Columbus

Louis Columbus

Louis Columbus has a diverse background that includes business strategy, marketing, product management, industry analyst, sales and technology leadership roles in start-ups and large-scale enterprises. He’s also an active member of the Enterprise Irregulars, a group of enterprise software analysts, bloggers, and executives. Louis also teaches graduate-level courses in business strategy and marketing at Webster and Loyola Marymount universities. He is a regular contributor to the Forbes.com as Enterprise Software Strategist and his own Software Strategies blog. Louis has published 16 books on a variety of operating system and software topics and spoken internationally on many aspects of cloud computing and enterprise software.

Exploring Supply Chain Technology Stack’s Inflection Point

The progression from a series of integrated applications that support relatively simple supply chain processes and workflows to technology stacks designed to scale across global operations is accelerating. Application and infrastructure middleware and platform providers now have software designed just for streamlining the creation and fine-tuning of supply chain technology stacks. IoT spending is predicted to accelerate mainly as a result of supply chain technology stacks, as is the proliferation of Application Programming Interfaces (APIs).

Louis ColumbusExploring Supply Chain Technology Stack’s Inflection Point
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2017 Enterprise Performance Management Software Update

Improving operational performance has a direct effect on the financial performance of any business. The vital link of operational data generated from service, sales, support and production workflows to the machinery and production team levels are now possible. Enterprise Performance Management (EPM) is entering a new era, where long-standing challenges of linking day-to-day operations data with strategic performance is a reality. Cloud platforms are enabling technology industry frontrunners, including Host Analytics, to be adopted quickly, in addition to helping define Corporate Performance Management (CPM).

Louis Columbus2017 Enterprise Performance Management Software Update
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10 Ways Cloud Platforms Are Enabling Greater Mobile CRM Success

The inflection point of enabling mobile devices with greater contextual intelligence, data reporting, visualization and selling features has arrived. The mobile-first strategies of every major CRM provider are now in its third generation of application development, often configurable with easy-to-use administration screens by users in a wide variety of languages. Global adoption of CRM has improved significantly, thanks to the continued success of mobile-first application development strategies.

Louis Columbus10 Ways Cloud Platforms Are Enabling Greater Mobile CRM Success
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Business Analytics Is Creating A New Era Of Manufacturing Intelligence

The rapid gains in analytics, big data, machine learning and Artificial Intelligence (AI) are fueling a new era of manufacturing. Based on the rapid gains in analytics applications, technologies and platforms, manufacturers can gain greater visibility across their supply chains, from the shop floor to the top floor of their companies.

Louis ColumbusBusiness Analytics Is Creating A New Era Of Manufacturing Intelligence
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Insights into Cloud Supply Chain Solutions

Supply chains are the lifeblood of any business. Increasing the speed and scale of suppliers is an essential catalyst for driving future revenue growth. With the revenue of every business, especially manufacturers, dependent on having an efficient, integrated and stable supply chain, the need for scalable and secure cloud-based Supply Chain Management (SCM) systems is increasing. Logistics, strategic sourcing, and transportation are areas where cloud SCM applications continue to lead adoption. Companies competing in this area of the supply chain rely on geographically-distributed business models that thrive on tight integration, real-time communication and global real-time collaboration. Cloud-based SCM systems can deliver on these requirements while increasing the quality of analytics, improving data management and defining a single system of record for the entire company.

Louis ColumbusInsights into Cloud Supply Chain Solutions
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The Future of CRM

The era of intelligent, integrated CRM has arrived. It continues to be one of the fastest growing categories of enterprise software today. From small businesses to global enterprises, sales and marketing teams are adopting CRM to deliver better customer experiences, acquire and retain customers, and gain new customer-centric insights that are changing their companies.

Louis ColumbusThe Future of CRM
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The State of the CPQ Market in 2017

CPQ strategies continue to bring greater accuracy and speed to every aspect of sales cycles, from pricing to product configurations. Considered to be one of the hottest areas of Customer Relationship Management (CRM), CPQ strategies are unique in that they provide unequivocal evidence of their value across an enterprise. The more complex the sales cycles, product configurations and channel selling structures, the more CPQ selling strategies pay off. Gaining greater insights into customer requirements and being able to quickly anticipate and act on their needs is essential for winning additional deals.  CPQ is the catalyst of sales growth many companies need to excel at, as every aspect of customer relationships is becoming more complex, faster and more context-driven than ever before.

Louis ColumbusThe State of the CPQ Market in 2017
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5 Factors Driving Supply Chain, Inventory Management & Warehouse Management Convergence in 2017

High-performance supply chains are the lifeblood of any company’s operations, and the cornerstone of strong customer relationships. Supply chains that excel at execution successfully orchestrate supply chain management (SCM), inventory management and warehouse management (WMS) systems to fulfill strategic goals. Both business-to-business (B2B) and business-to-consumer (B2C) customers now expect real-time responsiveness through any of the selling channels they choose to purchase through. By using SCM systems as the foundation to unify inventory management and Warehouse Management Systems (WMS), more companies can deliver real-time responsiveness and excellent experiences to their customers, through any channel, any time.

Louis Columbus5 Factors Driving Supply Chain, Inventory Management & Warehouse Management Convergence in 2017
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